Moz Pro Review: Services, Pricing and More

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Moz Pro is a complete SEO platform that is known for its extensive list of features. This includes keyword research, rank tracking, site auditing, content optimization, link analysis, and the ability to generate customizable reports. They also provide plenty of educational resources for beginners or more established users.  

Learn more about Moz Pro’s pricing, services, and pros and cons to determine whether it is the right SEO tool for your needs. 

 Quick Facts About Moz Pro

ServicesKeyword ExplorerRank TrackingSite CrawlContent OptimizationLink ExplorerCustom Reports and Analytics
Pricing Level$$ = $500 or less per month
Pricing OverviewStandard - $99/month Medium - $179/month or $143/month paid annuallyLarge - $299/month or $239/month paid annuallyPremium - $599/month or $479/month paid annually

 Moz Pro’s Services

Keyword ExplorerThe Keyword Explorer by Moz suggests related keywords given a source keyword that can help users generate new topics to target for content creation. 
Rank TrackingMoz Pro allows users to compare search behavior and rankings on US mobile platforms and desktop platforms in over 200 countries. Metrics include traffic, average position, and visibility.
Site CrawlMoz Pro’s Site Crawl provides users with insights related to technical issues that they need to fix on their website including missing tags, code errors, and more. 
Content OptimizationMoz Pro provides useful tips to optimize on-page content in order of priority that can boost your SERP rankings. The Page Optimization Score rates how well each page is optimized for its target keywords. 
Link ExplorerThe Link Explorer by Moz keeps users updated on new links and brand mentions that can impact rankings. This helps improve content creation and link building. 
Custom Reports and AnalyticsMoz allows users to create customized reports with key metrics covering links, search rankings, and competitor data through charts and graphs.  

 Moz Pro’s Pros and Cons

The Moz Pro interface is relatively simple to use and navigate and allows easy access to intuitive features like the Keyword Explorer by Moz. The Standard plan has a lot of limitations for keyword research such as 300 keyword rankings and 150 keyword queries per month.
The MozBar Chrome extension allows users to maximize Moz Pro’s list of comprehensive services while looking at search engine results Moz Local requires a separate subscription but this can help business boost their local SEO presence 
Unlike some SEO Services, all of Moz plans have a complimentary, 30-minute onboarding session to help users get familiar with their services Moz Pro doesn’t have a phone number or live chat and they only offer email support 
The Site Crawl feature has recently been improved and shows users how to identify key issues like duplicate content and broken links Some user reviews claim that the Moz Keyword Explorer lacks data when compared to competitors like SEM Rush 
Moz offers users a 30-day free trial to test out their services before committing to a paid planSubscription prices can be rather expensive for individuals or small businesses on a budget 

Who Should Use Moz Pro?

While Moz Pro is one of the most popular SEO tools today, its relatively high price point may not be accessible to everyone. Despite this, those who would benefit from their services include: 

  • Beginners Getting into SEO  - Those new to SEO can try out features like discovering how to use Moz Keyword Explorer for 30 days, free of charge. The plan comes with relatively high limits to provide them with a clear idea of how their services work. 
  • SEO Agencies Presenting Client Data - Moz Pro provides users with easy-to-use drag and drop charts and reports that can be automatically sent to clients on a weekly or monthly basis. Logos can also be replaced for a more professional look. 
  • Content Creators Focusing on Keyword Strategy - It is relatively easy to figure out how to use Moz Keyword Explorer so users can create keyword lists, compare rankings, and fine-tune their content strategy with SERP data that is never older than two weeks. 

Moz Pro Verdict

Ultimately, Moz Pro is a good fit for those looking for powerful SEO tools in a single package. Top features include the Keyword Explorer by Moz, Link Explorer, and the educational content that they offer. For instance, the blog provides key content marketing tips while the Moz Academy has recently started to offer SEO certification.

However, some areas of improvement include finding data on search terms with lower search volume, having access to live chat support or phone call, and the relatively strict limitations and quotas that come with lower-level plans. Despite this, customers will appreciate the user-friendly interface and the range of features that Moz Pro provides as a whole. 

Frequently Asked Questions About Moz Pro

For those new to Moz Pro, here are some of the most common questions about the SEO platform that users have. 

What is Moz Pro?

Moz Pro is a complete SEO service that helps users improve their search rankings and visibility.  

Is Moz Pro Free? 

Moz Pro provides a free limited trial that allows users temporary access to the Medium plan which includes 10 Campaigns and tools like Moz Keyword Explorer and Link Explorer. 

Is Moz SEO good? 

Moz Pro provides a very detailed list of SEO features that may initially be overwhelming for beginners. However, it is a reliable platform for businesses of all shapes and sizes. 

Who Are Moz Pro’s Top Competitors?

Some of Moz Pro’s top competitors include SEMrush, Ahrefs, and SpyFu.

Moz Pro Alternatives

Some similar SEO toolkits to Moz Pro include: 

  • Ahrefs - Ahrefs has similar capabilities to Moz Pro but provides Live Chat, which might be more helpful to some users. However, they lack social media monitoring and PPC campaign services. 
  • SEMRush - Semrush provides users with access to highly detailed backlink data and advanced metrics that may not be found elsewhere. However, their starting price point is much higher than Moz Pro’s. 
  • SpyFu - SpyFu’s main focus is on competitor analysis but also provides detailed keyword research. Their pricing is also comparable to that of Moz Pro. 

To sum it up, Moz Pro is a great SEO toolkit for those with a moderate budget. The Moz Keyword Explorer performs extremely well, seeing as they are one of the pioneers in the SEO industry. The excellent training platform makes it accessible to both beginners and more experienced users seeking to improve their search engine rankings. 

Learn more about other SEO tools to help you improve your website and browse our reviews on Ready Site! 

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